China sees thriving development in healthcare tourism

September 27, 2022 : Shen Feng, Xu Xiong, and Li Ziwei, as stars sparkle and breezes blow, Wang Hui drifted off to sleep in a forest cabin lodged in the mountains.

Wang, a local from Taiyuan, the capital of north China’s Shanxi Province, bore a 4-hour-long drive to Songmiao Village in neighboring Jincheng City to appreciate his natural holiday.

“Residing in the scenic mountains keeps me away from the hustle and bustle of the city,” Wang stated. The cabin costs 600 yuan (about 85 U.S. dollars) a night, but he acknowledged it was worthwhile since his anxiety was highly relieved.

The Songmiao Village renamed itself from a small mountain village into a “sleep-friendly resort townlet” in 2021. Tourists are foreseen to improve their sleep here by taking Chinese herbal medicine baths, savoring Chinese traditional medicinal cuisine, and doing physical exercises such as hiking and cycling.

The occupancy acceleration of the cabins and guesthouses in the town stood at about 70 percent in 2021.

Numerous local governments have implemented policies to elevate healthcare tourism development by combining local resource benefits.

Zhang Fuming, vice governor of Shanxi Province, stated that the province has introduced 17 steps and set up a healthcare industry development fund of 2 billion yuan to finance related projects and revitalize the market vitality.

Shanxi’s Jincheng City carries the advantage of local herbal medicine resources and ancient towns to build a cluster of healthcare and recreation guest houses.

The healthcare and recreation garden in Jiaozuo City, central China’s Henan Province, features Tai Chi. This conventional Chinese martial art focuses on controlling the human body’s inner energy to perpetrate physical and mental harmony.

China’s health industry market is evaluated to reach 16 trillion yuan by 2030, as per the country’s Healthy China 2030 blueprint. The future market size of the healthcare enterprise might be even more significant, expressed Chen Bin, vice director of the China Tourism Commodity And Equipment Association.

The healthcare industry is profitable, said Zhang Xiangqun, deputy general manager of Aerospace Medical & Healthcare Technology Group Co., Ltd, a China General Technology (Group) Holding Co., Ltd subsidiary. The latter launched a specialized healthcare company at the end of 2021, with the business volume predicted to exceed over 10 billion yuan.

“The healthcare tourism initiative will provide consumers with better and diversified creations to meet people’s consumption needs and provide new impetus for the market,” expressed Jing Linbo, president of the Chinese Academy of Social Sciences Evaluation Studies.